The Right Profile: Claiming Directory Profiles Is a Web Presence Win
For referral-heavy businesses like law firms, there needs to be a focus on a very narrow version of a web presence.
Since most potential referrals will trust but verify the recommendations of their referrers (your referral sources), it’s imperative that when a potential referral Googles you, that they like what they see. What shows up in Google search, when a legal consumer searches your name or your business name, is usually three main things: your website + website pages, your social media profiles and your directory profiles.
Directory profiles are basically business listings, for law firms or individual attorneys. These are places like Avvo or FindLaw. And, some attorneys even utilize non-legal specific business listing services, like Thumbtack or Yelp. Many of these services allow you to claim a free profile – which you should do, because that will allow you to add some further content to your page, like a headshot, business hours, practice concentration, etc. And, in some cases, you may opt to upgrade to a paid profile, or create a paid profile, for highly-ranking directory profile pages.
So, how do you know where to start?
Well, this one’s pretty simple. Go into ‘incognito mode’ on your browser (so your prior search history doesn’t effect your current search), and search for your name and your business name, and see which profiles rank the highest. Start at the top, and go down from there, optimizing each one.
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If you want to amp up your web presence, we can help.
The Rhode Island Bar Association offers free law practice management consulting services through Red Cave Law Firm Consulting.
To request a consult, visit the Rhode Island Bar’s law practice management page, and start running your law firm like a business.