Butter My Buns: Keep Your Referral Sources Informed
Most lawyers treat referral sources as a set-it-and-forget it sort of thing. They’ll work really hard to build up that referral arrangement; and, once the referrals start coming in – things get set to auto pilot. And, the referrals may continue coming in; but, the question is whether those referrals remain consistently good. Because, as it turns out, referral quality can degrade over time; and, there’s a specific culprit.
Having an elevator pitch is one thing; but, your client work is more nuanced than that. There are a number of different factors related to the types of client work you want. So, when you talk to your referral sources, you’ll need to keep reminding them of the type of work you want, and whether and how that ask changes over time.
Referral maintenance is a real thing; and, if you don’t do it, it’s like skipping the barber shop or the salon: things can get hairy. And, you’ll end up turning away clients from the folks who are supposed to get you the best ones.
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If you’re looking for some strategies related to referral maintenance, contact us today.
The Rhode Island Bar Association offers free law practice management consulting services through Red Cave Law Firm Consulting.
To request a consult, visit the Rhode Island Bar’s law practice management page, and start running your law firm like a business.