Pick a Winner: Don't Take on Too Many Social Channels At Once
When lawyers get excited about content marketing prospects, they get really keyed up to add social channels. And, that’s a great idea. Because it’s true that, the more social channels you have, the better – since the more places your profile and content exists, the broader your reach becomes.
That being said, you don’t need to add social channels for the sake of adding social channels – especially when you’re getting started.
Instead, focus on the social media programs you already use. If you’re active on Facebook, start there. Or, if you like Twitter best, tweet away. Even moving forward, if you can identify a primary social channel, that is extremely useful, because you can use it to earmark helpful content from others that you can repost later. That, and you can also reshare your own content to other platforms, by designing your posts in the one platform that you prefer most. And, with tools like HootSuite and Buffer, you can schedule posts across social media channels via a single interface.
Ships have anchors; but, so do content marketing programs.
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If you want to talk about your marketing game plan, reach out to us.
The Rhode Island Bar Association offers free law practice management consulting services through Red Cave Law Firm Consulting.
To request a consult, visit the Rhode Island Bar’s law practice management page, and start running your law firm like a business.