Description
Navigating the Internet Marketing Minefield: How to Avoid Ethical Violations
Available as a live webinar only.
The internet offers more opportunities than ever for law firm marketing. However, video, AI, and marketing delegation (especially to external agencies) can pose significant risks of unintended ethics violations.
This program will focus on the dos and "don’ts" of legal marketing. We’ll review key ethics marketing rules, show how these rules apply to humorous/outrageous real attorney videos (and an SNL attorney skit!), and how to create processes to ensure ethics compliance.
Participants will learn:
How the attorney ethics rules apply in different marketing initiatives, including websites, video, social media, and online reviews,
How to avoid ethics rules violations in creative development and in re-posts across various social media,
How Google Ads and Microsoft Ads now use AI to automatically create ads without advertiser knowledge that violate attorney ethics rules (and what must be done to prevent such ads from being created)
What frequently-used legal marketing messages should be avoided, and
How to create a process that ensures ethics compliance with internal and external teams.