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Red Cave Consulting Law Practice Management Tip

‘Search Party: Google’s Directory Service Gets a Refresh’

There are lots of directory profiles for businesses online, including many built specifically for lawyers.  But, none is more important than Google’s, because it perpetually owns real estate on the first page of the most popular search engine on the planet.  You know Google: they own the first most popular search engine (Google), as well as the second most popular search engine: YouTube.  They’re kind of a big deal.

Google’s directory profile for businesses, which you can see in the box to the right of search results for business names, was most recently called ‘Google My Business’; but, the new, more direct brand name is ‘Google Business Profile’.  You can create (if you don’t already have one) or manage (an existing) Google Business Profile, via this website.  There isn’t necessarily a raft of new features in ‘Business Profile’ versus ‘My Business’ – here’s a guide – but, even so, Google’s update gives you a reason to review and update your profile.

And, there are some effective tricks you can leverage to make your Google Business Profile really hum, like: making sure your name-address-phone number (NAP) combination is exactly the same across all directory profiles, including Google’s; adding ‘products’ with images to describe your practice areas; and, publishing regular content to your profile.

After all, the new Google My Business is very much your business.


If you have any questions about the new Google Business Profile, we can help!

The Rhode Island Bar Association offers free law practice management consulting services through Red Cave Law Firm Consulting.                              

To request a consult, visit the Rhode Island Bar’s law practice management page, and start running your law firm like a business.