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Red Cave Consulting Law Practice Management Tip of the Week

Bar members are entitled to FREE virtual consultations with Red Cave Law Firm Consulting. Red Cave will assist you with issues such as billing & collection, client relations, data management, financial management & revenue goals, marketing, social media content, office technology, time management, and disaster prevention & recovery. Check out Red Cave’s most recent law practice management tip below!
Run of the Mill: More Ways to Differentiate Yourself from Other Lawyers
It’s a whole new world for lawyers; but, one thing hasn’t changed: there are still a lot of them.
Yes, there are a staggering number of attorneys in the United States, both in terms of raw numbers, and when you look at per capita figures. Yet, most of the law firms are very poor at differentiating, one from another. Law firm websites spout platitudes about customer service and competency, and offer, what amount to very weak, reasons for a consumer to pick one law firm apart from another.
This is a long-standing issue; but, the ongoing pandemic, while carrying with it lots of problems, also offers attorneys new and interesting ways to create unique sales propositions, especially relevant to their customers, like these:
  • If you’re one of a growing number of Americans fleeing major cities, you’ll find new opportunity being a community lawyer, without a specific practice focus, in smaller communities -- just as local referrals are on the rise.
  • What practice areas are on the rise during the pandemic? What trends in your own practice are accelerating? Now is not the time to be timid. If you see a new marketing opportunity, jump on it.
  • Now is the time to convert all of the analog, in-person aspects of your practice to digital models. Or, at the least, offer digital versions of analog processes. You can’t wait any longer to get virtual, it’s what clients expect, and require.
  • Since more and more information sits online than ever before, you can double-down on your ability to safeguard data, as a steward of client information. Convince your leads and clients of your law firm’s worth as a secure repository of their most sensitive information, and you’ll garner both more leads and conversions.
  • Engage in alternative content options (like podcasts and video), and show a little personality. Without the benefit of offline meetings to get leads and referral sources to like you, you need to be able to resonate with those same folks online now.
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If you want your law practice to stand out, we can help.
The Rhode Island Bar Association offers free law practice management consulting services through Red Cave Law Firm Consulting. To request a consult, visit the Rhode Island Bar’s law practice management page, and start running your law firm like a business.